Hyundai HED-5 Concept to Debut

Hyundai has released their plans for the upcoming Geneva Auto Show, including the introduction of a new low emissions concept car and a facelifted Matrix.

The HED-5 concept is a six seat MPV that features advanced materials and versatility. To create the concept, Hyundai partnered with Recaro, LG and Bayer in an attempt to make one of the company�s most environmentally responsible vehicles so far. Achieving a 29 percent reduction in CO2 emissions, the concept demonstrates how existing technology can be used to make significant advances in eco-friendliness without high prices.

Matrix mini models will receive a facelift and a new range of exterior colors, while the interior gets a freshening to improve material quality and appearance.

Press Release

HYUNDAI AT THE 2008 GENEVA MOTOR SHOW

* HED-5 concept: six-seater with advanced materials and versatility
* World premiere of a range of Eco-Dynamic vehicles
* World premiere of the new Matrix

A stunning new concept car, low-emission versions of Hyundai production models and a facelifted version of the Matrix will make the Hyundai stand a �must-see� at the Geneva motor show next month.

Star attraction will be the HED-5, a six seat MPV that promises a new level of versatility combined with exceptional fuel economy. The revolutionary materials and construction techniques have been developed in co-operation with innovation partners such as Recaro, Bayer and LG.

As a company that has always prided itself on environmental friendliness and innovation, the challenge of reducing emissions from its range was irresistible to Hyundai.

A new package of innovations to be revealed at the show demonstrates how existing technology can make a significant (up to 29 percent) reduction in CO2 emissions, without punitive penalties in price, performance or driving enjoyment. This �near production� package represents a realistic and achievable advance in reduced emissions and fuel consumption.

Another model making its debut will be the 2008 Matrix mini MPV. The exterior styling is given a contemporary new look and is complemented by a refreshed range of colours. The interior is also adapted to bring it into line with other current Hyundai models.

A press conference will take place at the Hyundai stand in Hall 1, Booth 1031.1 on March 4th at 15.45 PM.



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