Eagerly anticipated and making its official global debut at the British Motorshow in London on July 22nd, the first all-new car from Lotus since the iconic Elise in 1995, will enter the sportscar market as the only mid-engined 2+2 in production.
Design
Designed in-house by Lotus Design, Head of Design, Russell Carr, explains �Project Eagle�s dynamically sculptured form and dramatic proportions communicate visual drama, speed and agility even when the car is standing still. Sportscars are primarily an emotional rather than a rational purchase and so the design must seduce with its beauty and distinctive character. However, the modern customer also demands that the product offers real-world usability as well as exotic imagery. Therefore every element of the car�s exterior and interior has been carefully designed to create a product that offers comfort and convenience as well as traditional performance car attributes.�
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